On September 12, 2018 the United States FDA served notice on Juul Corporation to produce evidence that their product was not targeting Teens. Juul’s claims that they are merely practicing harm reduction therapy are coming under fire.
They were given 60 Days to make their case… Since Sept 12th, Juul has changed its website and marketing to focus on smoking cessation.
They also added a nicotine warning label and started an advertising campaign aimed at Smokers.
On September 28th, Juul’s offices were raided and, per the FDA, “Thousands of marketing documents” were confiscated.
Follow the Money
As a result, Juul Investors are trying to appear to draw a moral line in the sand regarding the targeting of Teens.
But while investors are beginning to shun Juul, which is now under a federal investigation for its advertising practices, they have signed checks investing in other nicotine start-ups.
Those include Lucy, billing itself as a nicotine gum company, and Ro, a so-called cloud pharmacy company that sells nicotine gum as part of smoking cessation kits.
Looking at one of its product images below, Lucy may soon be drawing the attention of the FDA as well.
The trick to getting Investors for so-called “vice” products seems to be positioning them as health and wellness products.
Additionally and perhaps more importantly, the largest Vape market is Teens by far…. This indicates that Vaping may be encouraging addiction more than to prevent or alleviate it.
Harm Reduction Therapy
As a core goal, harm reduction supports any steps in the right direction. At Stop for Life, we join Critics who contend that harm reduction somehow enables or excuses poor choices.
Harm reduction therapy techniques vary from client to client, depending on the goals of that particular client. For that reason, any ubiquitous harm reduction treatment model is difficult or perhaps even impossible to establish.
Let’s put on our thinking caps.
It is our belief that total abstinence should be the ultimate goal. Such a goal is the only way to avoid all negative consequences associated with the use of nicotine.
Harm Reduction Psychotherapy
Practicing harm reduction psychotherapy embraces the full range of harm-reducing goals including, but not limited to, abstinence.
By accepting goals other than abstinence as starting places for treatment, harm reduction opens the door to this group of people in a way that traditional abstinence-oriented approaches do not….
It ignores the very real option of total abstinence.
Furthermore, many Smokers trying to quit will vape instead, only to return to smoking later, thereby suffering extreme disappointment at their failure and losing their motivation to try again.
While I can at least partly appreciate some points made in favor of HRT, I am a staunch advocate of complete abstinence.
So yes, I do discourage switching to Vaping as it has the potential to impede the Smoker trying to stop rather than to help.
Vaping has been embraced by Teens in astonishing numbers… For many of these Teens, it is proving to be a gateway to tobacco…
Had not it been for Vaping, these Teens might well be healthy Non-Smokers.
Many Teens become addicted who might otherwise have never touched nicotine, thereby developing an addiction that previously did not exist.
It certainly is a complex issue and as the Juul investigation unfolds, I think we will see the dynamics of the vaping industry changing somewhat dramatically in the near future.
Harm Reduction Psychotherapy employs continued use of nicotine…. Abstinence is usually not one of its goals.
Abstinence Psychotherapy, Behavior Modification, and Hypnosis are the most widely used drug-free methods.
Smokers who are not aware that Abstinence Psychotherapy exists are unaware of a better solution.
This has the potential to handicap Smokers who are looking for a real solution… A solution that addresses and solves the problem of nicotine addiction.
You may seek to escape the slavery of gratifying a nicotine addiction in any form…. Maybe you prefer to live a life totally free of nicotine addiction….
If you want to be completely addiction free to enjoy spending many more years living a quality life with your loved ones and others who care about you, then you are in the right place.
Come on over to the Winner’s Circle.